The traditional ‘big number’ approach to measuring economic impact is out of step with what places need from their universities

The traditional ‘big number’ approach to measuring economic impact is out of step with what places need from their universities
What university strategies and a psychology experiment from the 1940s have in common
Cities and universities each have pockets of internationalisation and collaboration that can be mapped. The result is a heat signature: unique for each pattern of universities and place.